The AI-native operating layer for modern marketing.

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The problem

Too much data. Not enough intelligence.

Marketing teams are buried in disconnected dashboards, tools, and channel-specific systems. Dance connects the ecosystem and gives your team one place to understand what matters.

  • Google Ads
  • ChatGPT
  • Search Console
  • PageSpeed
  • Claude
  • Google Analytics
  • Looker Studio
  • BigQuery
  • HubSpot
  • Salesforce
  • Segment
  • mParticle
  • Lytics
  • Hotjar
  • WordPress
  • Webflow
  • Optimizely
  • Meta Ads
  • LinkedIn Ads
  • Reddit Ads
  • Instagram
  • Facebook
  • Twitter
  • TikTok
  • Braze
  • Airship
  • Mailchimp
  • Iterable
  • beehiiv
  • Semrush
  • Ahrefs
  • BrightEdge
dance.ai

Why Dance

One shared brain for your entire marketing team.

Dance connects your marketing systems, automatically uncovers insights, tracks what's changing across channels, and helps your team know what to do next.

01·Automatic insights

Find the answer before your team has to go looking for it.

Dance keeps watch across SEO, AI visibility, paid media, content, web performance, and conversions — and raises the opportunities, risks, and anomalies that actually matter. What your team usually finds too late, flagged immediately.

Surfaced this week

  • Paid media

    Brand search went dark after a campaign edit

    “Brand — US Exact” dropped from $380/day to $0 after the campaign was paused Tuesday — demo volume is now leaning on non-brand traffic.

  • AI visibility

    AI answers see the category but cite competitors

    Top-5 organic for the core product query, but cited in just 3 of 41 AI answers — competitor pages have clearer proof, pricing, and comparison sections.

  • Web performance

    A new script is slowing the demo path

    A chat script added last week pushed mobile load time 2.1s → 2.8s — demo-form completions are down 11% on the same landing pages.

  • Paid media

    A profitable campaign is capped by budget

    “Demo Request — Search” lost 69% of eligible impressions to budget while CPA ran 22% below target — a controlled budget increase looks worth testing.

02·A brain for your marketing data

Ask questions across your marketing performance.

The Brain already understands your company, website, campaigns, experiments, and history. Ask what changed, why it matters, and what to do next — in plain English, with answers grounded in your own data.

The Brain

Why did organic leads drop?

Organic leads fell 18% this month, driven by two demo pages that slipped out of the top results after last week's template change. Branded search held steady — this looks recoverable.

Which two demo pages slipped?What did the template change alter?How do we recover the rankings?Did branded search really hold?

03·Automatic change detection

Automatically track the actions you take.

Your team ships changes constantly — pages, campaigns, copy, CTAs, budgets — and most are never tracked. Dance detects the meaningful ones, understands what each change is trying to improve, and connects it to the metrics it was meant to move.

Detected changes, now tracked

  1. Demo page CTA changed

    Today

    startdancing.ai/demo

    Request a demoSee it with your data

    WatchingClick-throughForm completions
  2. Pricing page restructured

    Mar 9

    startdancing.ai/pricing

    Three-tier comparison tableTwo tiers + usage calculator

    WatchingDemo requestsTime on pagePlan starts
  3. Homepage headline changed

    Mar 6

    startdancing.ai

    Marketing analytics for modern teamsOne brain for your marketing

    WatchingEngagementBranded searchConversions

04·AI agents for every marketer

Give every employee an AI teammate.

Dance creates assistants that understand your business, your data, your experiments, and the work each person actually owns. They prioritize, flag, draft, and remember — teammates for your marketers, never replacements. Your team keeps the judgment and decides what ships.

Your fleet

SEO Lead Assistant

Helps prioritize pages, keywords, technical issues, and AI visibility opportunities.

Paid Media Assistant

Flags spend issues, budget opportunities, campaign anomalies, and landing page concerns.

Content Assistant

Turns real insights into briefs, outlines, and updates.

Human review built in

Marketing Ops Assistant

Keeps systems, experiments, insights, and execution moving together.

Every assistant shares the same Brain — your data, experiments, priorities, and memory.

Ask Dance

Ask your marketing data what happened.

The conversational layer over your entire marketing ecosystem. Ask in plain language and get grounded answers from your connected data. Try one below.

Ask about your marketing data…

HOW DANCE WORKS

Turn scattered marketing data into coordinated action.

Dance connects your website, search, AI visibility, analytics, ads, content, and team context into one intelligence layer — then uses it to help every function understand what's happening, what matters, and what to do next.

01

Connect every marketing signal

Bring together the systems your team already uses — website, SEO, AI visibility, analytics, ads, content, pages, rankings, and Slack.

02

Build the marketing brain

Dance turns scattered data into shared context: your goals, pages, keywords, positioning, performance, changes, risks, and opportunities.

03

Give every function an AI teammate

SEO, paid, web, content, lifecycle, CRO, brand, and leadership each get an AI teammate working from the same business brain.

04

Coordinate action across the team

Insights become briefs, experiments, recommendations, Slack updates, page changes, and cross-channel work your team can actually execute.

Change intelligence, in depth

How a detected change becomes a measured result.

Dance does more than monitor pages. It detects meaningful changes and experiments, understands their likely business impact, connects them to the right metrics, and helps your team track the outcome — from first detection to measured result.

Detect meaningful changes automatically

Page, content, SEO, CRO, speed, and structural changes — found automatically, no manual tagging required.

Understand what the change is trying to improve

Dance understands whether a change is meant to move rankings, traffic, conversions, speed, engagement, or AI visibility.

Connect it to the right KPIs

Each change is linked to the metrics it was meant to move, so impact is measured against the right baseline.

Track impact over time

Monitor the affected pages, queries, channels, and KPIs so your team can see whether the change worked.

Manage the experiment

Turn detected changes into experiments with timelines, owners, context, affected assets, status, results, and next actions.

Your data, finally in rhythm

Stop guessing. Start dancing.

Bring your marketing data into rhythm and let Dance.ai surface what matters next.